Mother’s Day
Nevermind that Mother’s Day in Barcelona was last Sunday. Since my mom decided to celebrate it today, I’m not actually late with this post.
Here is my best pick:
Au Nom de la Rose is a small, charming store filled with the most beautiful flowers and fragrances, candles, jam, tea, chocolate and candy all made from roses among other things.
The staff is also very friendly, which isn’t as customary as it should be around here. Just be sure to check the opening hours since they close for lunch.
Enjoy it and Happy Mother’s Day!
Web Surfing
I always end up spending hours online looking for inspiration for projects and so on. Here are some really cool sites that are not only great starting points for new ideas but also good examples of platform communications.
Burberry’s Art of the Trench Project allows proud owners of Burberry’s trenches to connect and interact with each other. It’s interesting to see the different points of view of people wearing different styles of the same garment. Besides the user-generated pictures there are also pictures taken by The Sartorialist Scott Schuman.
I must confess I sometimes check this site just to listen to the music, which is also quite good.
Some cool examples of social networks are:
The Lookbook which is described as “the internet’s largest source of fashion inspiration from real people around the world.” The site is by invitation-only and users can post street-fashion photography of their outfits and themselves, of course. There are links to the garments so you can search and shop for what you like.
Modepass is another good option. This one also features a wide variety of videos, many which are user-generated and give us a chance to see different perspectives and points of view.
Also check out Weardrobe to see who’s wearing what. This site also has direct links to shop garments featured into every look. The names of each post are also pretty creative.
Have fun surfing the web!
Posted in Uncategorized
Tagged Art of the Trench, Burberry, Lookbook, Modepass, social networks, The Sartorialist, Weardrobe
Cupcake extravaganza
These fashion cupcakes are pretty amazing. They were styled by Lisa Edsalv and shot by Therese Aldgard.
My favorite one is the Christian Louboutin.
Mobile Commerce
Mobile Commerce or M-commerce is the ability to conduce commerce using a mobile device. It was first used in 1997 in Finland where SMS text messages were sent to Coca Cola vending machines in order to pay for the drinks. From there on, mobile commerce has grown and it is now a hot marketing ticket.
Cell phones have become such an essential part of our daily lives since we have become addicted to our Blackberry or iPhone and having internet and constant access on the go that businesses especially in Asia and Europe have started to use m-commerce as a way to reach and communicate with customers.M-commerce is a good and cheaper option especially in times of financial trouble. It is used on the youth market to test products and the consumer’s reactions before reaching the mass market.
What is available now?
Mobile ticketing where tickets can be sent directly to mobile phones, tickets can be booked or cancelled on the mobile, also check traffic and parking spots at airports, train stations and so on. To distribute vouchers, coupons and loyalty cards; Sale of ringtones, wallpapers and games. Location-based services, Information services, mobile banking, auctions and etc.
In terms of mobile advertising and marketing,M-commerce is growing at a remarkable rate. Brands get higher campaign response rates at lower prices. Some of the issues are speed, internet access, battery life and browsing compatibility. Once these are sorted, M-commerce should keep on growing. However, the main issue will be security. As the cellphone will become not only a gadget where we have Internet, applications, weather, GPS, games and so on, it might become our new credit card, as it will work as a form of payment. Then you can leave the house carrying only your phone. But it will require more data security. And you better hold on to it tighter.
How far will M-commerce go? Only the future will tell.
Style Playground 