Ibiza dreams

After a small hiatus, I’m back and here is the reason why I was gone in the first place: Ibiza.

Bang

Marc Jacobs is the face, or better said the body of his new men’s fragrance: Bang.
And in true Marc Jacobs style, he requires no clothing.
“Once I agreed to be the model, I couldn’t see what I would wear to express this. We tried it with clothes, but it didn’t work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together,” the designer said.

Glamour Factory

Viktor & Rolf’s Fall/Winter 2010 presentation is nothing but amazing. Check out Kristen McMenamy dressed in an impressive 23 layers whilst standing on a rotating carousel and how Viktor & Rolf undressed her, layer after layer, and then dressed each new model with the clothes they had just removed. Later, they reversed this process.
Watch to see this creative duo in action at their glamour factory:

BCN Series II

Hello, my name is Gisele and I just recently had a baby.

Gisele Bündchen has been named the World’s top-earning model for the second year in a row despite being pregnant for most of last year. She earned an estimated $25 million, mainly from campaigns for True Religion jeans, Dolce & Gabbana, her own skin care line and her sandals Ipanema by Gisele.
Here is the teaser for her new campaign for Brazilian lingerie brand HOPE where she shows why she deserves the number one spot.

BCN Series

Remember Now

Here’s Remember Now, a Short Movie for the Chanel Cruise 2011 Collection shot in Saint Tropez by Karl Lagerfeld.

MDG

First, the Queen of Pop was the face of Dolce & Gabbana’s Spring 2010 campaign. Now, Madonna has co-designed 6 pairs of sunglasses with the designer duo which are smartly branded MDG. The collection will be priced between $248-$289. The campaign is shot by Steven Klein.

Waiting for the World Cup Part III

Here is the preview from the newly released book “Die Spieler” (The Players) where the players of the German football team were shot by the great Ellen von Unwerth. The fashion is by Strenesse, who has been the official outfitter of the German National Team since 2006.
The fashion world has World Cup fever right now!

The CRM Dialogue

Customer Relationship Management or CRM is not just the application of technology to organize and synchronize business processes such as sales activities, marketing, customer service, and technical support.
It is also a strategy to learn more about consumers’ needs and behaviors in order to develop stronger relationships with them. It does so by managing the company’s relationships with the consumers.
The consumer is right in the center therefore creating dialogue, exchange and interaction. By offering a more personal approach there is customization and personalization, two key concepts in marketing today.


With CRM, departments work as a network with collective intelligence.

CRM helps to identify the most important consumers not only in terms of sales but also in terms of brand acknowledgment, awareness and virality. By finding out about consumers’ purchasing habits, opinions and preferences and profiling individuals and groups companies can offer consumer-specific offers. With enough insight about the consumer it is possible to create offers based on individual needs, offer consistent customer experience and behave as a customer-oriented company.
CRM is an answer to surveys since we have become professionals at answering them and our answers aren’t as thruthful anymore. The creation of new Web tools has further increased the importance and possibilities of CRM use. It should expand experience-based differentiation tactics, create dialogue with social consumers and build flexible business processes that support both customer and employee collaboration. Thanks to this bond, the relationship with the consumer has been enhanced due to CRM.
Check out how social media driven consumer integration works:


While CRM 1.0 focused on customers primarily as numbers, CRM 2.0 focuses on all interactions of this powerful relationship, it creates greater intimacy with the customer, a better understanding of buyers’ preferences and reveals product development ideas.
There are however software adoption issues so the software that’s chosen should be simple and easy to use, and most importantly the time invested should bring advantages otherwise employees will reject it. Budgeting is also important, it should make sense financially by bringing Return On Investment. Privacy and data security should also be considered in order to protect consumers’ data.
By using CRM effectively, it enables a 360° view of the consumer and the future is 360°.